DIT Graduate Exhibition 2018
philip towell st patricks athletic 05
Philip Towell

Philip Towell

086 030 6466
itsphilt@gmail.com
http://philiptowell.com/

St. Patrick’s Athletic

The aim of this project was to show how investment into the League of Ireland brand could help change the perception of the league and its clubs. To this end, I created a new identity for the league and showcased how a club (St. Patrick's Athletic) would work within that new identity system.

A challenge currently facing Irish football clubs is designing a crest which communicates the characteristics and values of the club while meeting modern design standards. I developed a new St. Patrick’s Athletic crest which retains the tradition and heritage of the club's previous crests using symbols which have made up the crest for the past 100 years. The circular shield, the staff of Saint Patrick and the waves of the Camac river are maintained in the new design. Stratum has been chosen to replace the old typeface—giving the new crest a more distinct feel, while the new staff of Saint Patrick is made up of geometric circles, adding to the overall scalability of the new crest.

Philip Towell

Philip Towell

086 030 6466
itsphilt@gmail.com
http://philiptowell.com/
Courses
DIT Graduate Exhibition 2018